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Crossing the Chasm
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Crossing the Chasm

Marketing and Selling Technology Projects to Mainstream Customers

Geoffrey A. Moore19919h48Done in 2022Marketing & Vendas
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On the same shelf: Marketing & Vendas

Marketing 4.0: Moving from Traditional to DigitalMarketing 5.0Mastering Account ManagementThe Book on Account Based MarketingThe Human BrandThis Is MarketingTo Sell Is HumanTribes