Because it offers a practical and economic view on how artificial intelligence is redesigning businesses and markets – not so much by replacing humans, but by reducing the cost of prediction in various areas.
Because it explains, in an accessible way, how to think strategically about the use of AI in daily business operations, making it clear where it generates real value and where expectations are still exaggerated.
The authors explain the impact of predictive AI from an economic perspective
The true capability of AI is to generate better, faster, and cheaper predictions – changing the cost of decision-making in companies.
AI provides predictions, but human judgment (values, objectives, context) remains irreplaceable.
Markets where accurate predictions reduce uncertainties (such as medical diagnoses, dynamic pricing, product recommendations).
Companies will need to redesign processes to leverage the power of prediction – and decide where to replace, complement, or rethink human decisions.
Understanding that AI is powerful but also limited is essential for making smarter strategic investments.
The book is a guide to adopting predictive AI with strategy and wisdom – and not out of fad.
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